Selected Work

Real marketing problems. Clearer next steps.

Each engagement begins with what someone thinks they need. The work is to understand the situation, identify the real constraint, and turn that insight into a practical path forward.

Based in Porter, Texas, serving Northeast Houston, Montgomery County, and surrounding communities.

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Agape Café

Customer Experience · Menu Strategy · Digital Design

The menu did not need to say more. It needed to help customers choose.

Three-screen digital menu system installed inside Agape Café — Final three-screen menu system in use at Agape Café.

Screen strategy

One system. Three distinct jobs.

Strategy representation

Screen 101

Featured Highlights

Seasonal drinks
Glow Refreshers
Rotating features

Screen 202

Core Drinks

Coffee
Espresso
Everyday favorites

Screen 303

Food & More

Lunch
Tea & non-coffee
Fresh baked goods

A diagram of the recommended screen roles—not the final visual menu design.

The problem

Update three vertical digital menu screens while adding a lunch menu, seasonal drinks, Glow Refreshers, baked goods, and other featured products.

The core challenge was not finding enough space. Too many products were competing for the same attention, and the screens did not yet have distinct jobs in the customer decision process.

What changed

Defined a specific purpose for each screen
Simplified the information hierarchy
Created a system for rotating featured products without rebuilding the full menu

What they received

Existing-menu audit and strategic recommendations
Three-screen content strategy and revised hierarchy
Editable digital menu layouts in Canva

Outcome

A flexible three-screen menu system that gave each display a clear purpose, made featured products easier to emphasize, and allowed seasonal changes without rebuilding the entire menu.

Current Advisory Work

Local Business Advisory

Examples of how diagnosis turns broad marketing requests into focused priorities.

Integrated Electric

What they came in asking

Help creating more consistent work and improving online visibility.

What I saw

SEO was not the first constraint to address. Local visibility, recent customer proof, service messaging, and a review process needed attention first.

Direction established

Strengthen the Google Business Profile
Build a simple post-job review process
Clarify service messaging, improve the contact path, and set focused 90-day priorities

Client Perspective

“Rather than taking a one-size-fits-all approach, he took the time to understand our company, our goals, where we want to go, and what we actually need to focus on to get there. He’s helped us identify our priorities, develop a clear marketing strategy, and turn those priorities into practical, actionable next steps.”

Aaron Townsend

Integrated Electric

Public Google review · Excerpt

Early-stage product business

What they came in asking

Help turning early customer interest and initial sales into steadier growth.

What I saw

The business needed to learn from early traction, name the most important near-term outcomes, and build a manageable operating rhythm before creating a large marketing plan.

Direction established

Define the top outcomes for the first 30 days
Collect and learn from customer feedback
Focus experiments around proven traction and build a practical 90-day advisory rhythm

PRIOR MARKETING LEADERSHIP

Coreluv International

Nonprofit Brand Leadership · Integrated Marketing

Complex work needed one clear story and a repeatable way to carry it across channels.

A repeatable campaign path

Step 1

Leadership Priority

Step 2

Clear Campaign Story

Step 3

Coordinated Channels

Web · Email · Social · Video · SMS · Print

Step 4

Team Execution

What the organization needed

Coreluv communicated with donors, churches, partners, staff, supporters, and other audiences across multiple programs and campaigns. Leadership priorities had to become clear, coordinated communication without losing the human story.

What I saw

The challenge was not simply producing more content. The organization needed stronger connections between leadership priorities, campaign narratives, channel planning, creative execution, and team ownership.

What I changed

Clarified campaign stories and audience messaging
Connected leadership priorities to integrated campaign plans
Coordinated stakeholders, creative work, timelines, and handoffs
Built repeatable briefing, content, and execution systems

Scope

Campaign leadership across web, email, social media, video, SMS, print, and donor communication.

Concrete outcome

A more repeatable path from leadership priority to campaign narrative, channel plan, and coordinated execution. The result was clearer direction, stronger consistency across channels, and systems that made complex communication easier to carry forward.

Why this matters

Small teams often have more ideas, audiences, and communication needs than they can manage clearly. A shared story and repeatable system reduce drift and help the work stay aligned.

Client Perspective

Pam Waterman
Founder, Benjamin Ministries
Public Google review · Excerpt

Start a Conversation

Not sure what kind of marketing help you need? That is a good place to start.

A free 20-minute discovery call gives us a simple way to talk through what is happening, what you have already tried, and where the real constraint may be. If I can help, we will identify a practical next step. If not, I will try to point you in a better direction.

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