Selected Work

Real marketing problems. Clearer next steps.

A closer look at the challenges I've helped solve, the decisions behind the work, and the results we can show.

Based in Porter, Texas, serving Northeast Houston, Montgomery County, and surrounding communities.

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Agape Café

Customer Experience · Menu Strategy · Digital Design

The menu did not need to say more. It needed to help customers choose.

Engagement path: Growth Clarity Session → Focused Growth Project

Three-screen digital menu system installed inside Agape Café — Final three-screen menu system in use at Agape Café.

The Problem

Update three vertical digital menu screens while adding a lunch menu, seasonal drinks, Glow Refreshers, baked goods, and other featured products.

The core challenge was not finding enough space. Too many products were competing for the same attention, and the screens did not yet have distinct jobs in the customer decision process.

The Approach

Defined a specific purpose for each screen, with clear roles for featured products, core drinks, and food.

Screen strategy

One system. Three distinct jobs.

Strategy representation

Screen 101

Featured Highlights

Seasonal drinks
Glow Refreshers
Rotating features

Screen 202

Core Drinks

Coffee
Espresso
Everyday favorites

Screen 303

Food & More

Lunch
Tea & non-coffee
Fresh baked goods

A diagram of the recommended screen roles—not the final visual menu design.

What Changed

Defined a specific purpose for each screen
Simplified the information hierarchy
Created a system for rotating featured products without rebuilding the full menu

Deliverables

Existing-menu audit and strategic recommendations
Three-screen content strategy and revised hierarchy
Five reusable, editable Canva menu graphics designed for the three-screen system

Outcome

A flexible three-screen menu system that gave each display a clear purpose, made featured products easier to emphasize, and allowed seasonal changes without rebuilding the entire menu.

Client Perspective

“I would definitely recommend using Alexander Gartley for any marketing consulting needs for your business. He provided some great insights and marketing strategies for our business. He also helped with designing a clean and effective menu for our store. We are grateful for his attention to detail and dedication while working with him.”

Jeremy Hoover

Agape Café

Current Advisory Work

Local Business Advisory

Examples of how diagnosis turns broad marketing requests into focused priorities.

Integrated Electric

Growth Clarity + Advisory · Local electrical contractor

Integrated Electric initially asked about SEO. We focused on improving local visibility, service messaging, customer reviews, and the path from discovery to inquiry. Early monitoring showed improved visibility in four tracked searches; the effect on qualified inquiries and booked jobs is still being measured.

Client Perspective

“Rather than taking a one-size-fits-all approach, he took the time to understand our company, our goals, where we want to go, and what we actually need to focus on to get there. He’s helped us identify our priorities, develop a clear marketing strategy, and turn those priorities into practical, actionable next steps.”

Aaron Townsend

Integrated Electric

Public Google review · Excerpt

EchoBlocks

Pro Bono Advisory · Early growth

Turned broad growth possibilities into 30-day outcomes, customer-feedback loops, and a manageable 90-day rhythm, so new experiments could build on proven traction.

Client Perspective

“Alexander doesn't feel like a consultant — he feels like a friend who happens to be brilliant at business, and who brings zero ego to every conversation. He helped me see that I'd been solving the wrong problem, or at least not the one that was going to move things forward. With so many directions pulling at you, he has this rare gift of helping you hone in on what actually matters and where you'll make the most traction.”

Steve Otto

EchoBlocks

PRIOR MARKETING LEADERSHIP

Coreluv International

Brand Strategy · Integrated Campaigns · Nonprofit Marketing

Led marketing across web, email, social media, video, SMS, and print—bringing campaigns and communications into alignment.

$350K → $612K: annual campaign revenue under prior leadership
152: qualified leads from a prior acquisition campaign

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Not sure what kind of marketing help you need? That is a good place to start.

A free 20-minute discovery call gives us a simple way to talk through what is happening, what you have already tried, and where the real constraint may be. If I can help, we will identify a practical next step. If not, I will try to point you in a better direction.

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