Selected Work

Real marketing problems. Clearer next steps.

I help small businesses and mission-driven teams figure out what is actually getting in the way—then turn that diagnosis into focused, practical work. Sometimes the answer is better messaging, a clearer customer path, stronger local visibility, or a simpler system. The work begins by identifying what deserves attention first.

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Scope at a glance

3-screen system: A distinct purpose and information hierarchy for each digital café menu screen.
6+ channels: Campaign leadership across web, email, social, video, SMS, print, and donor communication.
4-part diagnosis: Visibility, Reputation, Messaging, and Action used to identify where growth is getting stuck.

Selected Work

The request is not always the real problem.

Each engagement begins with what someone thinks they need. The work is to understand the situation, identify the real constraint, and turn that insight into a practical path forward.

Agape Café

Customer Experience · Menu Strategy · Digital Design

The menu did not need to say more. It needed to help customers choose.

Screen strategy

One system. Three distinct jobs.

Strategy representation

Screen 101

Featured Highlights

Seasonal drinks
Glow Refreshers
Rotating features

Screen 202

Core Drinks

Coffee
Espresso
Everyday favorites

Screen 303

Food & More

Lunch
Tea & non-coffee
Fresh baked goods

A diagram of the recommended screen roles—not the final visual menu design.

What they came in asking

Update three vertical digital menu screens while adding a lunch menu, seasonal drinks, Glow Refreshers, baked goods, and other featured products.

What I saw

The core challenge was not finding enough space. Too many products were competing for the same attention, and the screens did not yet have distinct jobs in the customer decision process.

What we changed

Defined a specific purpose for each screen
Simplified the information hierarchy
Created a system for rotating featured products without rebuilding the full menu
Organized the menu around the decisions customers needed to make

What they received

Existing-menu audit and strategic recommendations
Three-screen content strategy and revised hierarchy
Editable digital menu layouts in Canva
Guidance for seasonal and featured-product updates

Concrete outcome

A clearer three-screen system:

1. Featured products, seasonal drinks, Glow Refreshers, and visual highlights
2. Core coffee and drink menu
3. Lunch, teas, non-coffee drinks, and fresh baked goods

Why this matters

When every product competes for attention, the customer has to do the organizing. A clearer system makes the choice easier and gives the business more control over what gets noticed.

Local Business Advisory

Current work

Marketing Diagnosis · Local Visibility · Growth Strategy

The first answer was not more marketing. It was a clearer foundation.

Small-business owners often arrive believing they need SEO, ads, more content, or a new website. The first step is determining whether that tactic addresses the real constraint.

Four-part growth diagnosis

Visibility

Can the right people find you?

Reputation

Do they trust what they find?

Messaging

Do they understand why to choose you?

Action

Is the next step simple?

Local electrical contractor

What they came in asking

Help creating more consistent work and improving online visibility.

What I saw

SEO was not the first priority. Local visibility, recent customer proof, service messaging, and a review process needed attention first.

Direction established

Strengthen the Google Business Profile
Build a simple post-job review process
Clarify service and seasonal messaging
Improve the contact path and set focused 90-day priorities

Early-stage product business

What they came in asking

Help turning early customer interest and initial sales into steadier growth.

What I saw

The business needed to learn from early traction, name the most important near-term outcomes, and build a manageable operating rhythm before creating a large marketing plan.

Direction established

Define the top outcomes for the first 30 days
Collect and learn from customer feedback
Focus attention and experiments around proven traction
Build a practical 90-day advisory rhythm

Current direction

These engagements are in progress. The immediate value is a smaller set of priorities, clearer decisions, and a practical way to learn before investing in more tactics.

Why this matters

A business can waste significant time and money solving the wrong problem well. Diagnosis keeps the next investment focused.

Coreluv International

Nonprofit Brand Leadership · Integrated Marketing

Complex work needed one clear story and a repeatable way to carry it across channels.

A repeatable campaign path

Step 1

Leadership Priority

Step 2

Clear Campaign Story

Step 3

Coordinated Channels

Web · Email · Social · Video · SMS · Print

Step 4

Team Execution

What the organization needed

Coreluv communicated with donors, churches, partners, staff, supporters, and other audiences across multiple programs and campaigns. Leadership priorities had to become clear, coordinated communication without losing the human story.

What I saw

The challenge was not simply producing more content. The organization needed stronger connections between leadership priorities, campaign narratives, channel planning, creative execution, and team ownership.

What I changed

Clarified campaign stories and audience messaging
Connected leadership priorities to integrated campaign plans
Coordinated stakeholders, creative work, timelines, and handoffs
Built repeatable briefing, content, and execution systems

Scope

Campaign leadership across web, email, and social media
Coordinated video, SMS, print, and donor communication
Shared campaign narratives and channel plans
Repeatable briefing and execution systems

Concrete outcome

A more repeatable path from leadership priority to campaign narrative, channel plan, and coordinated execution. The result was clearer direction, stronger consistency across channels, and systems that made complex communication easier to carry forward.

Why this matters

Small teams often have more ideas, audiences, and communication needs than they can manage clearly. A shared story and repeatable system reduce drift and help the work stay aligned.

How I Work

Diagnose first. Clarify the direction. Build the next step.

1. Diagnose
Understand the audience, current activity, business reality, and point of friction before prescribing more marketing.
2. Clarify
Name the real constraint and create a direction that customers, owners, and collaborators can understand.
3. Move
Turn the direction into priorities, deliverables, systems, and next actions people can realistically execute.

Problems I Help Clarify

Where is growth actually getting stuck?

The requested tactic is often only a symptom. These are some of the underlying problems I help owners identify and address.

People are not finding us

Local visibility, search presence, referrals, discovery channels, and market awareness.

They find us, but do not trust us

Reviews, proof, consistency, credibility, and how the business presents itself.

Our offer is difficult to understand

Positioning, service clarity, customer language, priorities, and message hierarchy.

Interest is not turning into action

Calls, forms, booking, follow-up, estimates, ownership, and customer handoffs.

See ways to work together

Start a Conversation

Not sure what kind of marketing help you need? That is a good place to start.

A free 20-minute discovery call gives us a simple way to talk through what is happening, what you have already tried, and where the real constraint may be. If I can help, we will identify a practical next step. If not, I will try to point you in a better direction.

Book a Free Discovery Call See Ways to Work Together

Low pressure. Clear next step. No hard sell.

Hiring for a marketing role? View my experience on LinkedIn.