Selected Work

Real marketing problems. Clearer next steps.

I’ve led marketing inside a nonprofit and worked alongside teams as a consultant. Here’s what the work looked like, from coordinating a fundraising campaign to helping a team take ownership of its communications.

I’m based in Porter, Texas, and work with organizations locally and remotely.

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Prior Nonprofit Marketing Leadership

Coreluv International

Marketing Director · August 2020–May 2026

Pure Worship brought three fundraising priorities together for May Match 2025.

View the Pure Worship case study

The challenge: Coreluv needed to explain three projects in Haiti, Honduras, and Houston while giving supporters one clear invitation to give.
The approach: I worked with leadership to connect the campaign to organizational priorities, then used a shared story and visual direction to guide what went out on each channel.
My role: I helped shape the strategy and messaging, led creative direction and rollout, and designed much of the campaign’s visual and communication system.

Focused Consulting Project · Church Communications

Nations House of Prayer

Getting a church app ready for launch—and the team ready to manage it.

The challenge: The church needed a central place for people to find information and get involved, along with a clear rollout plan and ownership of ongoing communications.
The approach: I configured a church communications and engagement app around the organization's needs, helping the team determine what information belonged there and who would maintain it.
What I delivered: A configured app, rollout plan, announcement materials, ownership guide, quick-reference documentation, and team training.
The handoff: I handed over the configured app, training, and launch resources. Final content and launch timing remain with the church.

Prior Higher Education Experience

Rochester Institute of Technology

I spent about 12 years at RIT, first as an Associate Print/Web Designer and later as a Multimedia Designer. I worked with writers, marketers, and developers on university communications across web, print, and multimedia. That taught me how to make complex information easier for people to understand and use.

Additional Selected Work

A few examples of how I’ve helped small businesses decide what to work on and make practical changes.

Local Business Advisory

Examples of how diagnosis turns broad marketing requests into focused priorities.

Integrated Electric

Growth Clarity + Advisory · Local electrical contractor

Integrated Electric initially asked about SEO. We focused on improving local visibility, service messaging, customer reviews, and the path from discovery to inquiry. Early monitoring showed improved visibility in four tracked searches. The effect on qualified inquiries and booked jobs hasn’t been verified.

Client Perspective

“Rather than taking a one-size-fits-all approach, he took the time to understand our company, our goals, where we want to go, and what we actually need to focus on to get there. He’s helped us identify our priorities, develop a clear marketing strategy, and turn those priorities into practical, actionable next steps.”

Aaron Townsend

Integrated Electric

Public Google review · Excerpt

EchoBlocks

Pro Bono Advisory · Early growth

We turned broad growth possibilities into 30-day priorities, a way to gather customer feedback, and a 90-day rhythm for deciding what to test next.

Client Perspective

“Alexander doesn't feel like a consultant — he feels like a friend who happens to be brilliant at business, and who brings zero ego to every conversation. He helped me see that I'd been solving the wrong problem, or at least not the one that was going to move things forward. With so many directions pulling at you, he has this rare gift of helping you hone in on what actually matters and where you'll make the most traction.”

Steve Otto

EchoBlocks

Agape Café

Customer Experience · Menu Strategy · Digital Design

The menu did not need to say more. It needed to help customers choose.

Engagement path: Growth Clarity Session → Focused Growth Project

Three-screen digital menu system installed inside Agape Café — Final three-screen menu system in use at Agape Café.

The Problem

Update three vertical digital menu screens while adding a lunch menu, seasonal drinks, Glow Refreshers, baked goods, and other featured products.

The core challenge was not finding enough space. Too many products were competing for the same attention, and the screens did not yet have distinct jobs in the customer decision process.

The Approach

Defined a specific purpose for each screen, with clear roles for featured products, core drinks, and food.

Screen strategy

One system. Three distinct jobs.

Strategy representation

Screen 101

Featured Highlights

Seasonal drinks
Glow Refreshers
Rotating features

Screen 202

Core Drinks

Coffee
Espresso
Everyday favorites

Screen 303

Food & More

Lunch
Tea & non-coffee
Fresh baked goods

A diagram of the recommended screen roles—not the final visual menu design.

What Changed

Defined a specific purpose for each screen
Simplified the information hierarchy
Created a system for rotating featured products without rebuilding the full menu

Deliverables

Existing-menu audit and strategic recommendations
Three-screen content strategy and revised hierarchy
Five reusable, editable Canva menu graphics designed for the three-screen system

Outcome

A flexible three-screen menu system that gave each display a clear purpose, made featured products easier to emphasize, and allowed seasonal changes without rebuilding the entire menu.

Client Perspective

“I would definitely recommend using Alexander Gartley for any marketing consulting needs for your business. He provided some great insights and marketing strategies for our business. He also helped with designing a clean and effective menu for our store. We are grateful for his attention to detail and dedication while working with him.”

Jeremy Hoover

Agape Café

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