Love Just Because


A movement sharing simple and surprising ways to love your neighbor.

The project

For this project, I worked with my wife to create branding and an online home for Love Just Because. I designed a logo, designed and developed a website, and set-up social media accounts on several platforms, including Facebook, Twitter, Instagram and Pinterest.

The process

I started with an input meeting to create a creative brief for the project, which would define the objectives, scope and deliverables. I then created a timeline based on those goals and assets, and began working on branding.

The entire process was a collaborative one, in which I sought feedback along the way, and made tweaks and revisions accordingly.

Branding

I selected typography and colors to represent the personality of the brand, and created a logo using those elements. I then used that branding to build the website and social media accounts.

Web Design and Development

I chose to use WordPress to develop the site, and customized a template instead of creating a design from scratch, to save time and cost. The website was then populated with content based on the objectives and goals of the site.

Social Media Management

I created accounts on the social media platforms that made sense for Love Just Because, and designed custom graphics for profile images and header/banner images. I also used Hootsuite to curate and schedule posts on the various platforms.

The final result

The website was soft launched without much fanfare, but as content grows on the site, we will discuss an official launch and advertising options. The client (my wife) was very happy with the final product, and was moved to tears to see her vision become a reality.

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